IAMAI’s Design and Innovation committee, as one of its initiatives, is launching its first, one of its kind virtual Design Leadership Summit and Awards 2020. Design increases competitiveness and makes the product or service attractive and enhances conversion to sales and increase in business, that is why we are in business. In the end, we do not want to burden the designers with too many KRAs, but in short stay focus on design that gets better return on investments.
Companies invest a lot on technology, selling, product etc. but till about 10-15 years back no investment was made in design. Design is perhaps the most important aspect of a product, service or process majorly because of 3 reasons; Communication, Competitiveness and Conversion. Spending money on marketing becomes useless if the design is flawed. One has to communicate correctly whether the brand is a walled garden like apple or an open inclusive arena like android.